Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy

Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy by Marc Gobé. a brand name products title. currently in stock at WhatABook in new condition. published by Allworth Press in 2002.

This book provides valuable lessons on building a strong corporate culture through leadership, marketing, and entrepreneurship. Discover how to create a positive work environment that drives business success.

Author

Marc Gobé

Publisher

Allworth Press (2002)

Genre

Brand name products, Marketing, Consumers' preferences

ISBN

158115240X

Condition

New

Note

In good condition. Ships directly from warehouse.