The Fall of Advertising and the Rise of PR: How Publicity and Credibility Build Modern Brands Better Than Traditional Marketing

The Fall of Advertising and the Rise of PR: How Publicity and Credibility Build Modern Brands Better Than Traditional Marketing by Al Ries, Laura Ries. a public relations title. currently in stock at WhatABook in used - very good condition. published by Collins in 2004.

This book delves into the world of PR and its impact on modern branding, providing expert advice on building credibility and outshining traditional advertising methods.

Author

Al Ries, Laura Ries

Publisher

Collins (2004)

Genre

Public relations, Brand name products, Advertising

ISBN

0060081996

Condition

Used - Very Good

Note

Cover has minor creases and minor shelf wear; otherwise book in pristine condition