{"product_id":"the-fall-of-advertising-and-the-rise-of-pr-how-publicity-and-credibility-build-m-by-al-ries","title":"The Fall of Advertising and the Rise of PR: How Publicity and Credibility Build Modern Brands Better Than Traditional Marketing","description":"\u003cp\u003eThe Fall of Advertising and the Rise of PR: How Publicity and Credibility Build Modern Brands Better Than Traditional Marketing by Al Ries, Laura Ries. a public relations title. currently in stock at WhatABook in used - very good condition. published by Collins in 2004.\u003c\/p\u003e\n\u003cp\u003eThis book delves into the world of PR and its impact on modern branding, providing expert advice on building credibility and outshining traditional advertising methods.\u003c\/p\u003e\n\u003cdl\u003e\n\u003cdt\u003eAuthor\u003c\/dt\u003e\n\u003cdd\u003eAl Ries, Laura Ries\u003c\/dd\u003e\n\u003cdt\u003ePublisher\u003c\/dt\u003e\n\u003cdd\u003eCollins (2004)\u003c\/dd\u003e\n\u003cdt\u003eGenre\u003c\/dt\u003e\n\u003cdd\u003ePublic relations, Brand name products, Advertising\u003c\/dd\u003e\n\u003cdt\u003eISBN\u003c\/dt\u003e\n\u003cdd\u003e0060081996\u003c\/dd\u003e\n\u003cdt\u003eCondition\u003c\/dt\u003e\n\u003cdd\u003eUsed - Very Good\u003c\/dd\u003e\n\u003cdt\u003eNote\u003c\/dt\u003e\n\u003cdd\u003eCover has minor creases and minor shelf wear; otherwise book in pristine condition\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"Collins","offers":[{"title":"Default Title","offer_id":71173006360829,"sku":"0018893","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/4844\/9789\/files\/view_archive_cc2c70d0-ae6e-484c-9cb7-a38479bbd18e.jpg?v=1787522846","url":"https:\/\/whatabook.shop\/products\/the-fall-of-advertising-and-the-rise-of-pr-how-publicity-and-credibility-build-m-by-al-ries","provider":"My Store","version":"1.0","type":"link"}