The Soul of the New Consumer : Authenticity - What We Buy and Why in the New Economy

The Soul of the New Consumer : Authenticity - What We Buy and Why in the New Economy by David Lewis, Darren Bridger. a consumer behavior title. currently in stock at WhatABook in used - like new condition. published by Nicholas Brealey Publishing in 2000.

This book examines the evolution of consumer behavior in the digital age, delving into the complexities of authenticity and its role in shaping market trends. With expert insights and case studies, readers will gain a deeper understanding of how to foster genuine connections with their target audience.

Author

David Lewis, Darren Bridger

Publisher

Nicholas Brealey Publishing (2000)

Genre

Consumer behavior, Attitudes, BUSINESS & ECONOMICS

ISBN

1857882466

Condition

Used - Like New

Note

Dust jacket has minor shelf wear; otherwise the book is in pristine condition